What's An Innovative Entrepreneur And How To Become One

Do you want to challenge yourself and stand out from the crowd when it comes to business ventures? If so, becoming an innovative entrepreneur may be the perfect fit for you!

As the internet makes the world more connected and interconnected, business competition is becoming increasingly fierce, making it all the more important to distinguish yourself through your creativity and willingness to take risks to uncover untapped opportunities that could open new paths of success for yourself and others.

In this article, we will cover everything to do with innovative entrepreneurship, including what makes someone an innovative entrepreneur, the qualities that give them a competitive edge, strategies for being successful, skills needed for success, resources available for guidance along their journey, and much, much more.

 Innovative female, creative entrepreneur writing message on her phone

What is an Innovative Entrepreneur?

An innovative entrepreneur is someone who uses creative thinking and a willingness to take risks to develop unique business models with the potential to bring financial gains while effectively solving their target audience's specific needs. They are not afraid to think outside the box and explore new ideas to create something that meets customer demands and stands out from the competition.

Below we have further listed the core characteristics of a successful innovative entrepreneur.

The characteristics of a successful innovative entrepreneur

To be a successful entrepreneur and have a competitive advantage, it takes many things, but one key ingredient is having innovative ideas. Innovative entrepreneurs have a few key characteristics that set them apart from the rest.

The following are some of the most common characteristics of a successful, innovative entrepreneur:

Constantly look for patterns

Innovative entrepreneurs are constantly honing their innovative thinking skills to identify patterns in the world around them. They look for trends and opportunities that can be used to create something new or improve upon an existing idea, all while keeping an eye out for potential problems that could cause a setback. With this competitive advantage, they can develop solutions that lead to success.

They also have a knack for seeing connections between seemingly unrelated ideas and concepts, allowing them to come up with unique solutions to problems.

Brilliantly lazy

Innovative entrepreneurs are often "brilliantly lazy." This means that they can identify the most efficient and effective way of carrying out business processes and achieving business goals without wasting time or resources.

They understand that there is no need to reinvent the wheel when it comes to problem-solving, and instead focus on finding ways to optimise existing processes and systems. They also have the ability to think outside the box and come up with creative solutions that could lead to success.

Obsessive note-takers

Innovative entrepreneurs are often obsessive about capturing ideas.

They know that business ideas can come from anywhere and at any time, so they make sure to jot down their innovative ideas as soon as possible in order to develop them further. They keep track of all their unique ideas so that they don't miss out on potential opportunities for success.

Additionally, this allows them to look back on their progress and make adjustments as needed in order to capitalise on any potential business opportunities. A great tool for looking back and reflecting on your progress as well as helping you to have a clearer mind, enabling you to be more productive, is the Morning Mindset Journal.

Strategically network

Innovative entrepreneurs understand the importance of networking. They know that it is not enough to just have a great idea; they also need to be able to connect with the right people in order to make it a reality.

They strategically network by attending events and conferences, joining professional organizations, and leveraging social media platforms such as LinkedIn and Twitter. By doing so, they can build relationships with potential partners, investors, and customers that could help them bring their ideas to life.

Preach perfection, but practise progress

Innovative entrepreneurs understand that perfection is an unattainable goal, but they strive for it nonetheless. They are constantly pushing themselves to improve and refine their ideas, while also recognizing that progress is more important than perfection.

They understand that mistakes will be made along the way, but they use them as learning opportunities to help them become better entrepreneurs. They also recognize that progress is often incremental and requires patience and dedication in order to achieve success.

Becoming an innovative entrepreneur is not easy, but it is possible. It requires a combination of creativity, hard work, and strategic networking. By recognising patterns, taking notes, and pushing for progress instead of perfection, you can become an innovative entrepreneur who can make a real difference in the world.

Allied with their fear

Innovative entrepreneurship is often driven by fear. They understand that failure is a part of the entrepreneurial journey, and they use it as motivation to keep pushing forward. They recognise that failure can be a powerful teacher and use it to help them become better entrepreneurs.

At the same time, they also understand that fear can be paralysing if not managed properly. Innovative entrepreneurs learn how to channel their fear into positive action and use it as a tool to help them reach their goals.

Don't wait for things to break

Innovative entrepreneurs understand that waiting for things to break is not the best approach. Instead, they proactively look for ways to improve existing systems and processes.

They are constantly looking for ways to optimise and streamline operations in order to increase efficiency and reduce costs. When we talk about waiting for things to break, this includes you as an entrepreneur, not just your business. If you break, then everything you have worked so hard for goes out the window, and thats why here at OCCO London we have created a number of products to keep you on the straight and narrow whilst on your creative entrepreneurship journey.

They also recognise that innovation can come from anywhere, so they make sure to stay open-minded and embrace new ideas from their team and customers.

Understand the creative process

Innovative entrepreneurs understand the importance of strategic thinking in the creative process and use it to their advantage. They recognise that creativity is a skill that can be developed and honed over time, and they take the time to brainstorm ideas, explore different possibilities, and experiment with new approaches in order to come up with creative solutions.

By using strategic thinking techniques such as breaking down complex problems into smaller components and focusing on the big picture, innovative entrepreneurs can find innovative ways to solve problems.

Pursue multiple streams

Innovative entrepreneurs understand the importance of diversifying their income streams to reduce risk and increase their potential for success.

They recognise that relying on a single source of income can be risky, so they pursue multiple streams of revenue, such as launching new products or services, seeking out business opportunities, and exploring new markets.

By diversifying their income streams with these strategies, they can mitigate potential losses and maximize potential profits.

Embrace paradoxical thinking

One of the many essential skills for becoming an innovative entrepreneur is embracing paradoxical thinking. Innovative entrepreneurs recognise that the world is full of contradictions and complexities and use this knowledge to their advantage.

They understand that they need to challenge conventional wisdom and think outside the box to come up with creative solutions. This requires a willingness to take risks, explore new possibilities, and try different approaches to achieve success. By developing these essential skills, entrepreneurs can unlock innovative business ideas and drive their success.

To conclude this section, becoming an innovative entrepreneur requires a combination of creativity, risk-taking, and hard work. It is not easy, but it can be incredibly rewarding if you are willing to put in the effort.

Without waiting any longer, let's jump straight into what makes an entrepreneur innovative.

creative entrepreneur sat on the phone on the desk

How To Become An Innovative Entrepreneur?

There are many ways to become an innovative entrepreneur or a more innovative entrepreneur. There is no hard and fast rule to what you need to do, however, we have outlined the ten best things you could do to become more innovative as an entrepreneur.

1. Develop a Growth Mindset

Innovative entrepreneurs have a growth mindset, meaning they are constantly looking for ways to learn and grow.

Innovative entrepreneurs have a growth mindset, meaning they are constantly looking for ways to learn and grow. They recognise that failure is part of the process and use it as an opportunity to learn and improve. Without a growth mindset, it is difficult, if not impossible, to develop into the entrepreneur that you want to be.

This is highly important for startup entrepreneurs, as the startup phase is when there is often the most turmoil. Having a growth mindset can help you get through this period by learning from mistakes and developing new business models that will help your business succeed. Here at OCCO London, we have loads of useful articles on creative entrepreneurship to help you grow and develop to greater levels of success.

2. Embrace Change

Innovative entrepreneurs understand that change is inevitable and embrace it instead of resisting it. They recognise that change can bring new opportunities and are willing to take risks in order to capitalise on them.

There will always be elements outside your control that you have little chance of changing, such as public policy, market conditions, and market trends that are constantly changing and being amended, that you will simply need to take in your stride.

As the age-old saying goes, "The only thing constant thing in life is change".

3. Take Calculated Risks

Innovative entrepreneurs understand that taking risks is part of the process and are willing to take calculated risks to achieve their goals.

They recognise that failure is a possibility, but they are not afraid to take risks in order to pursue their vision. Whatever the business model or social enterprise, when has anything of merit been achieved without risk?

4. Think Outside the Box

Innovative entrepreneurs possess strategic thinking skills that enable them to think outside the box and challenge conventional wisdom to come up with creative solutions.

They are not afraid to explore different possibilities and take calculated risks to find the best solution. By doing this, they can develop innovative products and services that meet their customers needs and create real value for their business.

5. Leverage Technology

Innovative entrepreneurs understand the importance of leveraging technology to stay ahead of the competition. They use technology to automate processes, increase efficiency, and gain an advantage in competitive markets.

Some great pieces of software to utilise in your business that we can highly recommend are Xero accounting, Notion task planning, and Frase AI content writing tool. All of these will help speed up your journey to success.

6. Network

Innovative entrepreneurs understand the importance of networking and engaging in entrepreneurial activities to learn from others, build relationships, and develop their communication skills.

They recognise that networking can open up new opportunities and are willing to invest time in building relationships with people who can help them achieve their goals. By participating in entrepreneurial activities, they can gain valuable insights into the industry, stay up-to-date on trends, and develop a network of contacts that can be beneficial for their business.

Communication skills are essential when engaging with others in this way, so innovative entrepreneurs need to ensure they have a good grasp on how to communicate effectively both with their team members and potential partners or investors.

7. Take Action

Innovative entrepreneurs understand that taking action is the only way to turn ideas into reality and are willing to take calculated risks to make their dreams a reality.

By leveraging their comparative advantage in the market, they can gain valuable insights into the industry, stay up-to-date on trends, and develop a network of contacts that can be beneficial for their business.

They recognise that taking calculated risks can lead to success, and by investing in their own development, they can remain ahead of the competition and capitalise on opportunities as they arise.

8. Stay Focused

Entrepreneurs understand how essential it is to stay focused on their goals to succeed.

They acknowledge that distractions can hinder progress and are not afraid to remain committed to their vision to accomplish their objectives. Business opportunities, changes in market conditions, and emerging trends can all be taken advantage of when entrepreneurs remain attentive to what lies ahead.

By keeping a close eye on the market, they can identify potential areas of growth and take proactive steps towards building a successful business.

9. Learn From Others

Innovative entrepreneurs understand the importance of learning from others to further their entrepreneurial ventures.

They seek out advice and feedback from those who have achieved success in their field and look to gain insight into new business models and economic frameworks. By taking advantage of this knowledge, they can enhance their skill set and stay ahead of the competition.

Additionally, networking with successful entrepreneurs can open up opportunities that can be beneficial for their businesses.

10. Persevere

Entrepreneurs understand the importance of incremental innovations and are committed to persevering with challenges despite potential failure.

They recognise that success requires hard work, dedication, and patience, and they will put in the effort needed to reach their goals. While success may not come immediately, by making small strides towards their target and keeping an eye on their ultimate goal, innovative entrepreneurs can make great accomplishments.

Through entrepreneurial innovation, they can remain ahead of the competition and capitalise on opportunities as they arise.

With your detailed understanding of the characteristics of an innovative entrepreneur and the elements you need to take on board to become one, I'm sure you still have a few questions. To assist you further, we have outlined the most frequently asked questions about innovative entrepreneurship.

 An innovative creative entrepreneur working at her desk

Frequently Asked Questions

Let's now take a look at the most popular questions about innovative entrepreneurs:

Why is innovative entrepreneurship important?

Innovative entrepreneurship is important because it helps to drive economic growth and create jobs. It also encourages creativity and innovation, which can lead to new products, services, and technologies that benefit society.

They can identify alternative solutions in the marketplace and develop strategies to meet customers' needs. By taking advantage of their comparative advantage, they can create a competitive edge for their businesses, increase profits, and have a positive impact on the economy.

Additionally, innovative entrepreneurs can help create new industries and markets, leading to further economic development and growth.

Do you need a degree to become an innovative entrepreneur?

No, you do not need a degree to become an innovative entrepreneur.

While having a degree can be beneficial in some cases, it is not necessary for success as an entrepreneur. Innovative entrepreneurs come from all backgrounds and have a variety of skills and experiences that can help them succeed.

What is important is having the right mindset and attitude towards entrepreneurship, as well as the willingness to take risks and learn from mistakes. Also, having a strong network of mentors and advisors can be invaluable in helping entrepreneurs succeed.

What industries do innovative entrepreneurs work in?

Innovative entrepreneurs work in a variety of industries, from technology to healthcare to finance. They are often drawn to innovative firms where they can make an impact and drive change through disruptive technologies such as artificial intelligence, blockchain, and virtual reality.

This allows them to take advantage of new trends and opportunities that arise in the marketplace and create new products or services that can benefit society.

How can I develop my creative and critical thinking skills as an entrepreneur?

A key role in the success of any entrepreneur is developing their creative and critical thinking skills.

Creative thinking allows entrepreneurs to come up with new ideas and solutions to problems, while critical thinking helps them analyse these ideas and solutions to determine if they are viable. By honing these skills, entrepreneurs can identify opportunities in the marketplace and develop strategies that will help them succeed.

There are several ways entrepreneurs can develop their creative and critical thinking skills, such as by reading books, attending seminars or workshops, networking with other entrepreneurs, engaging in brainstorming sessions, and actively seeking out feedback from colleagues.

Additionally, it is important to read and research extensively to stay up-to-date on industry trends and developments. Finally, it is also beneficial to attend conferences and workshops related to entrepreneurship to network with other entrepreneurs and gain new insights.

What specific strategies should an innovative entrepreneur take on?

An innovative entrepreneur should take on specific strategies to ensure success.

These strategies include:

1. Opportunity hunting

identifying opportunities in the marketplace and developing solutions that meet customer needs. This can help businesses become more competitive, increase their profits, and create a positive impact on the economy.

2. Creative crticial thinking

Developing creative and critical thinking skills by regularly brainstorming, reading and researching extensively, and attending conferences and workshops.

3. Mentor network

Building a strong network of mentors and advisors who can provide guidance and support.

4. Calculated risks

Taking calculated risks and learning from mistakes in order to stay ahead of the competition.

5. Use technology as a tool

Utilising technology to streamline processes, increase efficiency, and improve customer experiences.

6. Brand identity

Developing a strong brand identity and marketing strategy to reach potential customers.

7. Staying up to date

Staying up-to-date on industry trends and developments in order to stay ahead of the competition.

8. Research and development

Investing in research and development to create new products or services that can improve customer experiences and increase profits.

9. Finance and data analytics

Utilising data analytics to gain insights into customer interaction, buying behaviour, and preferences is an essential strategy for innovative entrepreneurs.

By analysing balance sheets and other financial data, entrepreneurs can make informed decisions that will help them stay ahead of the competition and create new products or services that meet customer needs.

This data can also be used to identify potential opportunities and risks, which can help entrepreneurs develop strategies to remain competitive in the marketplace. With the use of these strategies, entrepreneurs can become more innovative and successful in their ventures.

10. Active listening

Active listening is an important skill for any entrepreneur to master.

It involves paying close attention to what others are saying and asking questions to gain a better understanding of their perspective. Active listening allows entrepreneurs to build relationships with customers, partners, and other stakeholders, as well as identify opportunities for improvement. Additionally, it can help entrepreneurs develop empathy and gain insights into customer needs and preferences.

Should I partner with other innovators or focus solely on my own efforts?

Startup entrepreneurs looking to become more innovative should consider partnering with other innovators.

By working together, two or more entrepreneurs can share resources, ideas, and skills and leverage each other's expertise to create something bigger than each could do alone. Additionally, having another person in the mix can provide valuable insights into customer needs and preferences, as well as help identify potential opportunities and risks.

By collaborating, startup entrepreneurs have a greater chance of success in their ventures.

On the other hand, focusing solely on your own efforts can be beneficial as well. It allows you to maintain control over your project and gives you the freedom to explore new ideas without having to compromise with a partner. Ultimately, it is up to you to decide which path is best for you and your business.

Male creative entrepreneur on the phone sat in his wheelchair


As an aspiring or current innovative entrepreneur, it is essential to recognise that innovation requires creativity and out-of-the-box thinking, which can be best gained through mentorship and hands-on experience in various industries.

By partnering with successful and experienced entrepreneurs or connecting with knowledgeable people in the field of innovative firms, entrepreneurs can gain valuable insight into how to create something new and disruptive. This can help them identify potential opportunities and risks, as well as develop strategies to remain competitive in the marketplace.

Additionally, by leveraging technology, exploring different marketing strategies, staying up-to-date on industry trends, investing in research and development, and engaging in active listening, entrepreneurs can become more successful in their ventures.

With these tips and recommendations, you can position yourself as a true leader within any industry by adopting a "creator mindset" focused on cultivating game-changing solutions.

We hope this guide has provided you with some useful hints and tips to help you be a more successful and innovative entrepreneur.

1 comment

This write up is helpful.
Thank you so much for the write up.

Toyin Williams January 18, 2024

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